We worked with a local builder who wanted to increase the number of potential leads for their sales force to then work on converting. We ran a competition giving away a holiday for 4 to Fiji including 7 nights accommodation, flights and transfers which ran over 3 months.
People could enter by filling in a card at the pop up shop, at the display homes, and via a specially designed form on the company website. Paid advertising was done via Facebook and Instagram, as well as in the local Leader newspaper.
To add credibility, we were lucky enough to gain the support of the Mayor of City Of Whittlesea who drew the winner of the prize. This was captured on video and posted online. A photo of the draw was also taken and included in an announcement ad placed in the property guide of the Leader newspaper the following week. An announcement of the winner was listed in ‘local news’ section of the paper that week too.